In 2012 Caesars Entertainment approaced us (Rokkan) to re-design their entire digital presence. From the initial pitch, to the handing off of front end templates, I had the honor of leading the account. Since Caesars Entertainment has over 40 properties comprised of 16 brands and time was of the essence, our approach was to create a series of templates that could be used across the brands vast online landscape.
Role: Creative Direction, UX Direction, Design
Additional Credits: Magnus Anderson (Art Direction), Alexander Lristensen (Art Direction), Danny Yoo (Design), Sara Kirkmyer (UX Design)