Spring 2017

In 2014 Spring was introduced to the world as an innovative, new way to shop on mobile (you can see the original Spring App here which I also designed). Over the following year as Spring rapidly grew from a platform with roughly two hundred brands to a platform with over thirteen hundred brands, new experiences were required to support this expan­d­ing inventory of brands and products. 

In my time as Executive Creative Director, I led a number of projects and initiatives introducing new features, improvements, and refinements to touchpoints spanning web, iOS, and Android. These projects generally fell under a three strategic points: conversion, engagement, and retention. Below you'll find what I consider to be the crown jewel of my second tour at Spring: the Weekly Digest (App Redesign). 

DivDiv

Credits:
Quintin Lodge
Creative Direction, UX, Design & Prototype
Hoshi Ludwig
Design
Michael Mazur
Design

Project
Over­view

One of the largest challenges facing Spring in 2016 was an overwhelming amount of content. Having 1,500+ brands can be a bit of a double edged sword: on one hand you have an abundance of products which is great when shopping for something specific like a new pair of black sneakers - on the other it makes browsing quite difficult given the many styles and asthetics that make up these hundreds of thousands of products. 

To combat this we came up with the idea of a weekly digest. This digest would contain only the most relevant articles, brand and product updates based on the user’s explicit interest. The goals were to A) increase sessions on a week to week basis and B) increase retention by providing more relevant content to users.

Your
Personal
Feed

A news feed for your style based on user signals such as style pre­ferences, loves, brand follows, and purch­ases. A elegantly simple sol­ution to an abun­dance of products.

Keep
It Stupid
Simple

Inspired by the simplicity of Go­ogle’s legendary ho­me­­page, I to­ok a similar approach leveraging a sin­gle entry point into hun­dreds of thousands of products: search. 

An Ency—
clopedia of
Style

Want to break out of your every­day? Look­ing for a new look? Si­mply bored? Consult Spring’s trea­sure trove of trends curated by our expert editorial team. 

The
Control
Panel

In line with the underlying theme of simplifying our user experience, a rev­amped “Me” tab allows users to quickly and in­tuitively access activity and user preferences. 

Want to see more?

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