In 2014 Spring was introduced to the world as an innovative, new way to shop on mobile (you can see the original Spring App here which I also designed). Over the following year as Spring rapidly grew from a platform with roughly two hundred brands to a platform with over thirteen hundred brands, new experiences were required to support this expanding inventory of brands and products.
In my time as Executive Creative Director, I led a number of projects and initiatives introducing new features, improvements, and refinements to touchpoints spanning web, iOS, and Android. These projects generally fell under a three strategic points: conversion, engagement, and retention. Below you'll find what I consider to be the crown jewel of my second tour at Spring: the Weekly Digest (App Redesign).
One of the largest challenges facing Spring in 2016 was an overwhelming amount of content. Having 1,500+ brands can be a bit of a double edged sword: on one hand you have an abundance of products which is great when shopping for something specific like a new pair of black sneakers - on the other it makes browsing quite difficult given the many styles and asthetics that make up these hundreds of thousands of products.
To combat this we came up with the idea of a weekly digest. This digest would contain only the most relevant articles, brand and product updates based on the user’s explicit interest. The goals were to A) increase sessions on a week to week basis and B) increase retention by providing more relevant content to users.